Biography of Aldo Gucci

He had an impeccable taste and managed to predict the desires of rich people in the post -war years. Gucci products were created by the best Italian masters, and among the clients were the Queen of Great Britain, Princess Margarita, Audrey Hapburn and Frank Sinatra. President Kennedy called Aldo "the best ambassador in the history of Italy." Gucci Gucci, France-Itali-Italian brand of fashionable clothing and leather goods founded by Guccio Gucci in the year in Florence.

Like many other companies of high fashion spheres, Gucci first was a small cheerful workshop and a leather goods store in the possession of one family. In the year, Gucci expanded, and its boutique opened in Rome. Gucciogucci introduced a ladies' handbag with a bamboo pen, which still remains the main product of the company. In the 10th years, Gucci created a patented striped braid, the prototype of which was a saddle severity, as well as suede moccasins with metal elements.

High quality leather products, porcelain and silk scarves brought world fame to the Gucci house. In the year, Guchchio and his wife Aida Kalvelli had a large family of six children, but only the sons of Vasco, Aldo, the Rodolfo coal participated in the leadership of the enterprise. After the death of Guchchio, Aldo contributed to the international recognition of the company in the year, opening the first boutiques in London, Paris and New York.

Already at the beginning of their entrepreneurial activity, the Gucci family gained sad fame because of the cruel strife between its members. Disputes regarding the inheritance, ownership of shares, the current work of stores often shared the family and led to the formation of unions. After the Gucci brand entered foreign markets, it happened that the meetings of the Council of the Board of the company ended with loud quarrels with throwing suitcases and wallets.

At the end of the x, the Far East became the goal of further expansion of Gucci, then the company's stores in Hong Kong and Tokyo opened. And in the year, Aldo Gucci, one of the three sons of Guccio Gucci, decided to create exquisite perfumes. So the first perfume line of the company was opened - Gucci No. Today, along with leather products, clothing and accessories, perfumes Gucci are worldwide recognition and popularity.

It is produced in France - in the country of fashion and aromas. Until the end of the 10ths, Gucci remained one of the leading enterprises in the production of fashionable goods, until a number of detrimental business decisions and family quarrels brought the company to the threshold of bankruptcy. The Aldo Herodolpho brothers controlled 50 percent of the company’s shares, but Aldo suspected that his brother gave the company less strength than Aldo himself and his sons.

In the year, Aldo developed a collection of accessories Gucci Accessories Collection, orGac, which was supposed to support the sales of the perfumery department of Gucci Parfums, which belonged to his sons. The GAC collection included small accessories like cosmetic bags, lighters and handles, which were sold much cheaper compared to other items from a company accessory catalog.

Aldo transferred control over perfumes to his son Roberto to weaken the control of Rodolfo for the general activities of the company. Despite the fact that the Gucci Accessories collection was well accepted, it turned out to be the destructive force that led to the collapse of the Gucci family dynasty. A few years later, the perfumes unit began to ahead of the sales department of the accessories.

The wholesale newly returning its significance was the reason that the once exclusive brand, in particular, the GAC line, appeared in thousands of US stores, dropping the value of the brand in the eyes of consumers of fashionable goods. But by the age of Gucci, he lost his attractiveness, turning into a vulgar airport brand. ” Very little time passed, and the competitors of the company destroyed the former splendor of the company, flooding the market with cheap fakes, which even more defended the Gucci brand.

In the middle of the x, the denunciation of his own son Aldo was charged with tax evasion in the United States, and the screaming headings of the magazines printing gossip created the same hype around the Gucci brand, as the company's goods themselves once. In order to obtain control over the board of directors, Maurizio united with Paolo, the son of Aldo, and founded the Gucci licensed unit in the Netherlands to optimize taxes.

Submitting to the decision, the rest of the family left the company, and for the first time in many years, one person stood at the head of Gucci. Maurizio tried to stop quarrels, ragged both the company and the company, and began to look for talented specialists outside the company. Creating unique and modern things for men and women, Gucci has become an icon of style, and its logo has become a symbol of luxury.

From saturated and sexy to sweet and delicate, Gucci aromas - like his clothes and accessories - became classic. Source: Wikipedia.