Alexey Terevkov Biography

We understand and tell us where the new heroes of secular Moscow came from the last month of the GO who, fortunately, turned out to be a little richer in offline events, which finally convinced the very previous eleven: the party was updated, like nature in the spring, the guards liners were younger-the secular chroniclers exhaled. The Snobsky brand of cognac once distinguished the once distinguished by two events in a month: the audience did not cause yawn on both.

Why did this happen? And who now runs the ball in the posts of luxury brands? The renewal of glossy and secular iconostasis is a completely natural phenomenon, and it did not begin yesterday. The old guard, who has become famous long before instagram and two decades holding the presidential luxury in Forte-de-Marmi, and profitable places at the Amfar dinner, smashed something wrong several years ago.

More precisely, some experts believe that in –M, when the first advertisers, respectively, became bloggers, became the leaders of opinions on Instagram, capable of affecting the revenue of brands, others take the year for the reference point. It is really most indicative in terms of introducing new rules. Take at least Gucci Wom Night in a car service with the metropolitan trio of Digidon and the Mura Masa Trio in Linapa, cocktails - in bottles like Le Labo and youth from 30 and lower - in a guestlist.

Brand regular customers who lay out blood hundreds of thousands of thousands of thousands were indignantly watched in Storis. Interviewers, telegrams and glossy editors still recall the case as a turning point for the quiet world of “heavy luxury”. The famous frontal clash, the editor -in -chief of the Tatler magazine Ksenia Solovyova recalls another eloquent episode: “It was in August, at Omega dinner in the marble palace.

It seems to be a traditional cocktail of journalists, St. Petersburg A-List and overseas Nicole Kidman, but the organizers mixed Vika Korotkov with Dasha Klyukina bloggers, the finalists of the show “Bachelor” with Yegor Creed. In October of the same year, Fendi arranged a Fendi Mania party in GUM, and now the influensers have frolic in full force. ” In December of the same year, Korotkova and Klyukina were celebrated on the anniversary of Vogue, which became a trigger for light: Tatler's secular editor Arian Romanovsky wrote a large explanatory article about how the finalists of the “Bachelor” pushed the elbows of the usual heroines of the magazine, and Ksenia Sobchak unwit the topic to the highlight “Higher Light“ Higher Light against the girls against the girls In swimsuits.

" Influansers with a more modest and more understandable masses background came to the fore. For example, at five of the five events of the end of the GO, including the GQ “Man of the Year” and a dinner of a large brand of sparkling wine, Trevl-bloggers Alexei Tervkov, a brand of Roma, started a joint dinner with the Italian brand Retrosupeerfuture, during the processing of DNA made a bet on repertures and near-re-re-re-party Tusovka.

With the exception of trabun-not a single face more or less confused by secular chronicles.

Inga Berman, Ksenia Sobchak, couple Andrikopulos Olga and Konstantin-Development Director of Bosco di Ciliegi and others like them clinked cocktails in the same part of the hotel, and Glory to Ji, actress Comedy Woman Nadia Sysoeva, DJ Karina Istomin and the stylist-TV Rogov play Sysoev, with knowledge of the case, settled the guests by numbers. A good example of the balance, the illustration of the golden rule “shake, but not to mix”: the brand pleases “both ours and yours” and covers at least two huge audiences of the minimum, because, for example, the acting cohort in the person of Jan Gae and Anna Tsukanova-Kott, whose fans in the age and solvent, were present at the dinner.

Audiences of Ksenia Sobchak and Karina Istomina. The brand has dinners oriented just on the old powerful guard, and launches of the type of collaboration with NIGO - for young shoots. I strongly doubt that the core of LV clients is aware of who the nigo is a cult character of street fashion from Japan, DJ and the founder of brands a Bathing Ape and Human Made. But he is very interesting to a young audience.

” Another audience makes the cash desk of expensive brands. But wait for about five to ten years-the subscribers of Alexei Terevkova sweep out the BMW salon, with whom the blogger cooperates. Luxor brands will not be able to attract them, continuing to focus on the old guard and indulging it, - Glory shrugs. Irina Efimova, the co -owner of the Monstars communication agency, nods: “The brand realizes that the influensers have a young audience that cannot buy Gucci or Louis Vuitton at the moment, but can do it just after a couple of years.

This is clearly seen in the offset of luxury to work with idols of adolescents. Car brands also play ahead of the advance and aim in adolescents: a striking example - Hyundai and BTS. By the time the first car was selected, the army of fans of the Korean group will most likely be inclined to the South Korean car circulation.Everyone expands commercial lines, introduce the products of the so -called Entry LEVEL into the assortment.

I directly see the picture: the young boss in the sneakers comes to the head office of the brand and knocks on the table: “Where are the new heroes? Where are the original formats? Where is Tiktok? Changes are generally a very uncomfortable state, but the brands are not right to live otherwise. Here, for example, David Morris, Julia Vizgalina, is monolithic and predicting, as well as the quality of the steak of her loved one.

David Desso. By the way, the Moscow light has to survive their invasion, we hope that acceptance will happen even faster than in the case of the finalists of the “bachelor”. But in the West, Tiktok-bloggers are in full swing by the audience of Lux: so, at the February Fashion Week in Milan, they squeezed journalists, artists and instagram bloggers. Charlie’s video in the shows scored almost 6 million likes, and a photo with a pink bag Prada Re-Edition-more than 2 million likes.