Schwartz Nathan Biography

Only what brings you true pleasure can ultimately bring welfare. Nathan Schwartz was born in Ukraine, in Odessa, in a family of hereditary shoemakers. And the father, and grandfather, and the great -grandfather of Nathan repaired shoes and sewed insoles. Such work did not bring much income, the family lived well. On the eve of the First World War, Schwartz decided to look for happiness in a new light.

Having reached America, they opened their small shoe studio there. Nathan, of course, also worked there as an apprentice. He worked hard, improving his skill skill. He put off each earned penny in order to open his own business. Only at the age of 50, Nathan managed to save money, which was enough for the purchase of half a package of shares no one knows a small shoe factory in Massachusetts, in the town of Abington.

He began to work with zeal and three years later bought the second half of the shares, becoming the sole owner of the shoe factory. Since that time, he focused on the efforts to sew boots, strong, comfortable and waterproof at the same time. Massachusetts - a region of mountains, bays and tourism. Schwartz saw how popular such shoes could become. However, for a long time, all attempts to create an ideal couple were unsuccessful, while Nathan failed to come up with a new technology of a seamless connection of a cast rubber sole with a leather top of shoes.

This discovery gave the life of a new trademark, which has become a real brand of quality, strength, reliability and convenience - Timberland shoes symbolizing the fortress of the American oak. I remember at home there was only conversations that about the first batch of boots. Everyone discussed that rivets should be metal, but not iron - they should not rust. Cotton threads for stitching need to be replaced with nylon so that they also do not get wet.

They said how to release the skin correctly, what should the laces should be from morning to evening. And finally, when they brought this coveted couple of shoes home, I looked at them with horror and said that I would never wear such, because they are yellow! But they no longer began to redo. So the first batch of yellow boots went on sale. Interestingly, later this color became cult in Timberland shoes.

Before getting to the shelves, these boots survived 80 all kinds of tests. And they were all successful. Timberland shoes could be thrown, kick, wet, washed, beat - and nothing happened to them. The Italian, who bought the first batch of Timberland shoes from Nathan, deployed a very unusual advertising campaign in his country. From all advertising structures and rollers on TV, Italians said: if you like Timberland shoes, treat it as worse as possible.

And then there was a video of how ugly you can relate to this shoes, and how nothing bad happens to it with all. It is not surprising that in Italy Timberland boots became so popular that this Italian came to Nathan for an even larger batch of shoes. It was a success that Schwarta began to actively develop. In the year, Nathan Schwartz finally registered the Timberland brand, and in the year renamed his shoe factory officially in Timberland and CO.

In the year, the enterprise, which turned into a concern, was headed by the son of Nathan, Sydney Schwartz. With his arrival, the company expanded its interests not only for shoes, but also on clothes, releasing the first collection of clothes for relaxation, sports and tourism.

In this clothing, details were important - comfortable fasteners, valves, waterproof pockets for mobile phones. In Timberland clothes, even swimming trunks have such waterproof pockets. In the year, the company was headed by the grandson of Nathan, Jeffrey Schwartz. After all, this is our family business. I can absolutely sincerely say: the soul is invested in it, ”says the new owner of the corporation.