Jerry Hale Biography

Viber Ukrainian singer Jerry Heil became the finalist of the national selection for Eurovision, along with the KRUT groups, GO-A gained the most votes from the jury and spectators. A few days later it turned out that this was a real viral hit: ironic, with an emotion close and understandable to everyone, ready -made memes in the text, modern sound and an inventive chorus - which, moreover, is easy to remember.

For two months, the video scored 1.8 million views. In the fall, Yana Shemaeva plans to release the album and give a concert in one of the main Kyiv clubs - Atlas. She went to the first virus hit for eight years: she sang covers, rehearsed in the garage, participated in the “X-factor”, changed the record-labels one of which was Vidlik Records Evgeny Filatov. The Babel correspondent Teresa Lashchuk met with Yana Shemaeva, talked with music journalists about the Sounds and routes of promotion of artists, asked bloggers and specialists about promoting in social networks-and tells whether other young performers can repeat the path of Yana.

Photos - Andrey Boyko, especially for Thebabel. She sat down at the computer table, from which she did not even remove the stack of books, put the camera on the side - so that her head was visible in the profile, turned on the “minus” and began to sing. Then Yana decided that she would become a Ukrainian version of the Russian blogger Katya Klep, and her pseudonym would be Jerry Heil.

In the year, she thought that she could not be spinning with only the Cavers, and began to make conversational videos. By that time, there were already about five thousand subscribers on her channel. In the first colloquial video called “The things that infuriate me”, Yana sat with funny tails at her house-then she lived in the city of Vasilkov Kyiv region-and listed: “The third thing that infuriates me the most is the tendency of modern youth ascribe some mental illness.” Shemaeva shot a video on various trending topics: she thought about what she did not like in herself, advised how to choose cosmetics or fight stress.

I returned to the Cavers. " The first wave of popularity of Jerry Heil brought a cover to the songs of the Elsa Ocean group. In the summer, Yana baked their entire album “without between” in eight minutes. By that time, she already had her own style of performance - to the muffled music she herself, mixed with her voice with electronic bits. The frontman of the group Svyatoslav Vakarchuk reposted the cover on Twitter with the words: “It should be heard!

Subsequently, her Cave-Video was reposted on their songs onuka, The Maneken and Pianoboy. Her parents worked and work now butcher, they processed meat right in the backyard of the house. And then he and her mother sold meat and lard in the market. I loved them to eat, ”says Yana. Then she was at home with her parents and leafed through Storis on Instagram. On one of them, the cook cut raw meat.

Jan was sick. I walked around the house back and forth-I planned it as to be, ”recalls Yana. Dad was offended for a long time, did not let the selfie with him until I start eating meat.

Now he has come to terms. From the age of three, Yana went to a music school and spent most of her time there. I studied pop and academic vocals, a piano game, listened to Indi-rock, loved The Kooks and Keane. At 15, she began to write her own music, shot covers on groups that she liked. After the school, she graduated from the Kiev Institute of Music named after R. Glier with a degree in Choir Conductor, then entered the National Musical Academy of Ukraine named after P.

Tchaikovsky, but threw a university in a second year. According to Yana, she was bored among students, most of whom came to study only after a music school. She told the teacher that “something is wrong,” and left. She played on the synthesizer and sang covers, and a friend accompanied her on the guitar. In the evening they paid 50 - hryvnias. In parallel, Shemaeva spun her Instagram and tried to expand the audience of the channel on YouTube.

Several times Air, which is engaged in monetizing the video on this social network, offered Yana cooperation. Over time, the blogger liked their partner - "through." This is a Ukrainian channel that produces mainly Russian -speaking videos, so most of its audience is Russian. After that, ten thousand people “came” to the Yana channel, almost half from Russia. It seemed to me that in this way I could accustom them to the Ukrainian language, ”recalls Yana.

However, this idea did not like Ukrainian subscribers who began to write comments that Yana was “bend”. She herself says that she was too lazy to seriously engage in these videos. In the year, Yana, along with a comrade with whom they played in a restaurant, decided to create a group. They called two more acquaintances and began to rehearse in the garage, in the Kiev industrial district, where Yana came from Vasilkov.

The group soon broke up. At the same time, Yana acted solo. Once she was invited to the event “Selection”, which organized the JMFM radio, was awarded the pop stars there.Yana sang Potyrri, the organizers liked it, and they promised to take her own song as a rotation. The next day, she received an answer from Vidlik Records. I began to pinch myself.

I could not believe it, I considered Nata a saint in Ukrainian music. ” It has only four songs - lyrical and sad. On the cover of Yana in a lacquered black leather jacket, with a naked shoulder. She says that she always liked the sentimental image. An ordinary pop in Ukrainian for electronic tools, ”he says. This year, another label - Best Music - proposed to Yana cooperation on more favorable terms, and she agreed.

Yana claims that with Vidlik they remained on friendly terms. Evgeny Filatov did not answer the question of Thebabel about cooperation with Shemaeva. It turned out that on the Jerry Heil channel several more causes for songs from the COMP Music directory, the company sent a number of other complaints about the singer - the channel was threatened to close. Yana at the bus stop shot a video where she asked subscribers to collect the amount necessary for a fine.

This money was enough to redeem three tracks, but I had to remove the majority of the offers on the channel “under the castle”. A few months after the scandal on the X-Factor show, a video appeared with the performance of Shemaeva. Yana sang Potyrri for the songs of Oleg Vinnik, one of the jury members. I received four “yes”, but at the next stage of the competition, which is not shown on television, Jan was eliminated.

As she says, the host Oksana Marchenko simply read out the names of the contestants who pass, but her name was not among them. Yana was not upset-she said that she was considering the show as a PR platform and went to him due to the fact that after publishing a video from the casting of spectators on her YouTube channel, more. Dmitry Monatik was a participant in the show in the year, and Melovin and Alina Pash became finalists in the year.

However, due to the story with Imagine Dragons, all Yana's Vlogs were blocked, so she failed to increase the audience on Youutube. But a certain number of people nevertheless moved to her Instagram. However, the story played the benefit of a young performer, adding recognition to her. Kharkov Indi-POP Pur: Pur, Indi-Group of the Brunettes Shoot Blondes crooked horn, Kiev cabaret-band DAKH DAUUGHTERS, Kharkov Pop-Pank collective Molly Molly-all united with YOUTUBE or gained a significant share of their popularity.

The first clip of “vulgar Molly” - “The Favorite Song of Your Sisters”, which was laid out in June, scored more than 12 million views. The soloist Kirill Tymoshenko is from Kharkov, but he immediately headed for the Russian market and went to his first tour to the cities of Russia. Brunettes Shoot Blondes became famous in the year thanks to the Knosk Knosk clip, which was watched more than 11 million times.

But only through social networks in Ukraine still cannot be unwound. The main path is television. They try to get there in different ways-some through a talent show, some through the national selection for Eurovision: the same Brunettes Shoot Blondes and Pur: Pur went this way several years ago. This is one of the most rated shows, and even a loss gives a significant impetus for the promotion of artists.

But one appearance in Prime Time on television brings about the same popularity as the year of work in YouTube. If we talk about Jerry Heil, then she had a period of positive cooperation with Evgeny Filatov. This is exactly what brought her to the musical industry. ” According to Yana, the song was specific, so they postponed this idea, but the divers introduced Jan to the musician Roman Cherenov Morphom.

She quickly began to gain views, Morphom decided to stay in the project. And now Jerry Heil is not just a pseudonym for a blogger, but the name of her group. This time, Yana wrote a deliberate hit. In addition, Yana has found a free niche-now in Ukraine there are almost no pop music of this format. Or the caricature Olya Polyakova, but it is perceived more like a farce, ”says Alexei Bondarenko.

And now she just let herself go and released a light track. ” He says that from the channel on Youutube, she still has not received any money. This is a standard situation. As the head of the video department in Genesis, Savely Barashkov, explains, some bloggers are not able to monetize their YouTube channel for a number of reasons. Including due to the presence of someone else's content in rollers.

Which, most likely, was the reason in the case of Jerry Heil. How to monetize YouTube.